General Mills has extended its Yoplait portfolio in the US with the launch of a frozen fruit smoothie.
The company said the Chocolate Banana smoothie is “quick and easy to prepare” by adding milk and blending. The product provides two 8 oz servings and contains frozen fruit and real Yoplait yogurt, the company added.
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The Chocolate Banana smoothie has 130 calories per serving and is available nationwide for US$3.49 per freezer package.
The Yoplait frozen fruit and yoghurt smoothie range also includes Triple Berry; Strawberry Banana; Blueberry Pomegranate; and Strawberry Mango Pineapple flavours.
In May, General Mills, which has held the US licence to Yoplait since 1977, acquired a 50% controlling stake in French yoghurt maker Yoplait, in a deal worth EUR810m (US$1.15bn).
Last week, General Mills reported a 9% increase in first-quarter net sales due in part to the purchase of the Yoplait stake. However, Yoplait’s net sales in the US fell 3%.
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