US food giant General Mills has added to its Old El Paso range with the launch of what it claims is a first-of-its-kind tortilla.
Old El Paso Stand ‘N Stuff Soft Flour Tortillas are a soft taco that stands up. The product has an original design, that keep tacos together, General Mills said.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“Old El Paso Stand ‘N Stuff Soft Flour Tortillas are uniquely shaped like a bowl, but have a flat bottom so they are easy to fill, hold and eat without falling apart,” the company said.
The product is available at stores nationwide with a suggested retail price of US$2.79.
