General Mills has announced over 50 new products set to debut in the US during second half of fiscal 2014 and dozens more internationally.

This line-up includes Nature Valley Protein Granola, Yoplait Greek blended yoghurt, Nature Valley Soft Baked Oatmeal Squares and Old El Paso frozen entrees.

“We are focused on the quality of our new product innovation, and have a strong slate of new products to bring consumers more of what they want,” Peter Erickson, General Mills’ executive vice president of innovation, technology and quality, claimed.

“Consumers have unwavering high standards for food. They want products that deliver on quality, taste, health, convenience and value, but at the same time they want more. More flavour, more fun, more nutrition. The more we connect with consumers to truly understand their most significant needs, the better we are able to bring remarkable new products to market.”

General Mills will increasingly focus on snack foods over the next year for launches in the US and internationally. Cereal launches will also be an increasing focus. Some of the launches are listed below

Snack innovation (US)
Nature Valley Breakfast Biscuits
Fiber One Meal Bars
Cascadian Farm Protein Bars
LARABAR uber bars
Green Giant savory snacks
Chex Mix Popped
Chex Chips (exclusive to convenience stores)
Food Should Taste Good Pita Puffs

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Snack innovation (international)
Yoki (Brazil)
Bugles Potato Sticks (China)

Yoghurt innovation (US)
Yoplait Greek 100
Yoplait Light Dessert Mix-Ins

Yoghurt innovation (international)
Yoplait Yopa! yoghurt (France and Belgium)

Cereal innovation (US)
Nature Valley Nut Clusters (exclusive to convenience stores)
Fiber One Protein Cereal
Nature Valley Protein Granola
Multi-Grain Cheerios Dark Chocolate Crunch
Chocolate Toast Crunch
Cascadian Farm Graham Crunch

Convenience Meal innovation (US)
Helper Bold and Helper Ultimate skillet dinners
Progresso and Old El Paso microwave bowls

Haagen Dazs innovation
Secret Sensations Tiramisu (Europe)

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now