US food manufacturer General Mills has reformulated its Yoplait original yoghurt to include more calcium.
The product, General Mills said yesterday (13 December), now contains “two times the calcium of the leading yoghurt with 50% of the daily value in each 500mg pot”.
Go deeper with GlobalData
As part of the launch, consumers can visit Yoplait’s Facebook page to sign up for a free pot of Yoplait original yoghurt.
The launch will also see US television presenter Nancy O’Dell partner with Yoplait to help raise awareness of maintaining an active lifestyle and a diet “rich in calcium”.
Yoplait original yoghurt is available nationwide at a suggested retail price of US$0.79 per 6oz pot.
See Also:
General Mills has held the US licence to Yoplait since 1977 but there is uncertainty about the future of the contract. Sodima, the licensing arm of Sodiaal, one of Yoplait’s shareholders wants to terminate the contract. General Mills has refused and has sought arbitration.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe future ownership of the Yoplait business is also up in the air, with PAI Partners, the private-equity firm that owns the yoghurt brand in a joint venture with Sodiaal, wanting to sell its stake. Sodiaal has maintained its wants to keep its 50% shareholding.
The likes of Lactalis, Nestle, General Mills and China’s Mengniu Dairy have been linked to a bid for Yoplait. So far, only Lactalis has tabled an offer, which was rejected by PAI and Sodiaal.
