Verde Farms, a US grass-fed and free-range beef supplier, has acquired California-based Estancia Beef, the import division of Uruguay’s El Raigon Natural Beef.
The Boston-based company described the acquisition as “a natural next step” in expanding its range, while maintaining its founding ethos of “healthy soil, animals and beef”. The terms of the transaction were not disclosed.
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Estancia grass-fed Angus and Hereford cattle are raised on sustainable family-owned farms in the Pampas region of Uruguay. The beef contains no hormones or growth-promotion antibiotics.
As the largest importer of organic 100% grass-fed beef, Verde Farms has annual revenues of more than US$50m and has continued to expand rapidly, via its distribution through on- and offline retailers including BJ’s Wholesale Club, Tops Markets, and AmazonFresh.
“Verde Farms and Estancia Beef have collaborated over the years as mission-driven companies with aligned values on sustainability and humane raising principles,” said Verde Farms founder and CEO Dana Ehrlich. “As consumer demand for grass-fed beef continues to explode, this acquisition allows us to satisfy that demand with 100% grass-fed beef that meets our values and high standards.”
Verde Farms, which straddles three continents in Australia, New Zealand, Uruguay and North America, lets its cattle graze in open pasture, are never subjected to feedlots or added growth hormones, and antibiotic use is strictly limited to when animals are ill.
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By GlobalDataEl Raigon Natural Beef Company will continue to operate its domestic grass-fed beef production division, Pasture One.
