Natural and organic food group Hain Celestial has launched a Kefir low fat cultured milk to its Greek Gods dairy brand.

Greek Gods Kefir is low fat and the product contains 12 grams of protein as well as probiotic cultures. It is gluten free and 99% lactose free, Hain Celestial said.

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The launch of a drinkable variant to its Greek Gods Greek-style yoghurt line-up is a brand extension that Hain hopes will allow it to tap into the growing Kefir market.

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