The Hain Celestial Group will launch an organic infant formula under its Earth’s Best Organic brand this spring.
The organic milk-based powder formula is patterned after breast milk for easy digestion and contains vitamins, minerals and healthy fats. It is produced without the use of antibiotics, genetically engineered ingredients or artificial flavours, colours or preservatives.
Hain Celestial president and CEO Irwin Simon said: “We’ve been working on an organic infant formula for a long time and are pleased to offer this important product for newborns.
“Our Earth’s Best brand now offers a broad product line to start babies on an organic path including infant, toddler and kids products with formula, juices, jarred vegetables, fruits and blends, cereals, cookies and bars, crackers, applesauce and soups-all with age-appropriate formulations.”