Irwin Broh and Associates has announced the appointment of Barbara Katz as president of health and nutrition company HealthFocus International.
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Katz joined the company in March of this year as general manager. With more than 20 years experience in the food industry, she was formerly senior director of new products at Wyeth Nutrition where she was responsible for global new product strategy, portfolio development and consumer insights.
“Barbara’s international expertise in health and wellness marketing and impressive track record of bringing health and nutrition products to market in many countries is an asset to our company,” stated Dave Waitz, president of IB&A. “We are confident that her expertise will add a new and timely dimension to HFI through expanded consulting, consumer research and reporting capabilities.”
“HFI has been successfully identifying the trends in the health and wellness marketplace for almost 20 years. Their unique combination of market research capabilities, and true consumer insight is one of the most exciting aspects of this company,” said Katz. “Every major food, ingredient and cosmetic manufacturer is engaged in developing or refining a health and wellness strategy and I am eager to be a part of this.”
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