Heathrow Natural Food & Beverage has launched a multi platform marketing campaign for its nutritional food and beverage products.

Exfuze, the multi botanical nutritional drink, will continue to be the flagship product of the company and marketed via multiple web sites including www.exfuze.com/heathrow and www.incredibledrink.com.

In addition to Exfuze, Heathrow Natural will market various nutritional products such as chewing gum, dry bars, snack foods and breakfast items via a soon to be developed web site www.heathrownfb.com.

Heathrow Natural said it will also actively pursue merger candidates in the health and wellness industry as it moves forward.

“With our entry into the US$100bn wellness industry, we are well poised to take advantage of the rapidly changing eating habits of the American population. The national airing of the MDSO into 85 million households will also give Heathrow Natural an incredible opportunity to promote Exfuze and its other natural products,” said Michael Pagnano, CEO.

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Heathrow Natural also said that WGL Entertainment, through its marketing partner the Online Golf Challenge, is in final negotiations with The Golf Channel to air the Million Dollar Shootout Reality Television Series beginning 31 July for six consecutive weeks. This covers the period from the British Open through the PGA Championship.