US food group Heinz is to cut the level of salt in its core ketchup line by 15% from the summer, the company has announced.
The move is the latest in a line of similar initiatives by food manufacturers amid claims that high salt intake is linked to cardiovascular disease.
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“As the largest producer of ketchup in the US, Heinz is dedicated to meeting the growing consumer demand for better-for-you products, particularly with lower sodium,” said Idamarie Laquatra, Heinz’s director of global nutrition.
Heinz sells a range of ketchup lines, including no salt-added and reduced-sugar versions. The company announced yesterday (4 February) that it had introduced Simply Heinz Tomato Ketchup, a product made with sugar instead of high fructose corn sweetener.