Heinz has expanded its Lea & Perrins line for the US market with the addition of a ‘Thick Classic’ Worcestershire sauce.

The thicker version of the traditional Lea & Perrins flavour will be supported by a promotion offering consumers the chance to win US$5,000 by producing a “family wrap”, the company said yesterday (14 May).

The competition asks families to “wrap about Thick Classic sauce”, with the chance of winning cash and a premium beef package from Certified Angus Beef brand. Four runners up will receive $1,000.

“The new Lea & Perrins Thick Classic Worcestershire Sauce is sure to satisfy a hunger for the taste of authentic Worcestershire in a sauce now thick enough for dipping and topping favourite foods, especially grilled foods that can use that extra boost of flavour on top,” said Rick Gray, Lea & Perrins brand manager.

Lea & Perrins Thick Classic Worcestershire Sauce will be available nationwide in a 10oz bottle for $3.09.