HJ Heinz has launched a range of ready meals in the US under the Weight Watchers Smart Ones brand.
The Satisfying Selections meals launched yesterday (6 October) are available in five flavours including Sesame Chicken, Chicken & Broccoli and Chicken Teriyaki Stir Fry.
Go deeper with GlobalData
Heinz said the meals offer “30% bigger portions than traditional tray meals”.
However, there is less than 400 calories and 25 grams or more of protein in each meal, which can be steamed in the microwave or cooked on the stove top.
“With the new line of Smart Ones bagged meals, you can enjoy a complete meal in a matter of minutes that’s both smart and satisfying,” said Smart Ones director Mark Fleming.
The suggested retail price for the portioned-controlled meals meals is US$3.69 per 11.8 ounce bag and will be available at most major grocery stores and retailers nationwide.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
