US nutritional food company Herbalife has agreed to sponsorship initiatives in Germany and Russia projecting its association with an active lifestyle.
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The company is official nutrition sponsor and premium partner of the 24-hour Mountain Bike Race in Munich between 22-24 September, which attracts 1,500 competitors and 50,000 spectators.
The deal includes Herbalife branding on 35 information screens in locations around the city, such as underground stations, as well as branded race numbers, marshal bibs and winners’ podiums, together with sampling.
Herbalife will also be represented at Germany’s annual Offenbacher Dragon Cup dragon boat race on 24-25 June, in Offenbach, with a named Herbalife dragon boat and sampling throughout the weekend.
In Russia, the company has renewed its sponsorship of the Moscow International Peace Marathon for a third year. The deal gives Herbalife brand exposure on banners, flags, balloons and posters as well as extensive sampling opportunities around the course.
During 2006, Herbalife is sponsoring over 35 sporting events around the world including triathlons, cycling events, major league soccer, beach volleyball, tennis and dragon boat races.
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By GlobalData
