US baby-food firm Beech-Nut, an arm of Swiss food company Hero Group, has launched a range of co-branded baby food with apple sauce maker Mott’s.
Beech-Nut said yesterday (2 August) that the deal comes on the back of partnerships with General Mills via the US food giant’s Green Giant brand and with fresh produce company Chiquita Brands International.
Go deeper with GlobalData
“It is our goal at Beech-Nut to continue to create nutritious meals with natural ingredients – including wholesome branded ingredients such as Mott’s apple sauce, Chiquita bananas and Green Giant vegetables – that moms know and trust,” said Evan Eckman, chief marketing officer for Hero’s North American arm.
“We’re proud to have selected varieties of Beech-Nut purées to feature the Mott’s brand. Mott’s shares our lasting commitment to childhood nutrition, superior quality standards, and delicious-tasting foods.”
The range does not use any artificial colours, flavours or preservatives.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
