US baker and Twinkies owner Hostess Brands, which this week received court permission to wind down its business, has received interest from 110 potential buyers.

A spokesperson for the company told just-food today (30 November) 70 of those have signed disclosure agreements. “The have access to our data room and are actively contemplating whether they want to bid.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The company this week won permission from the US Bankruptcy Court for the wind down of its business and the sale of its assets. A New York judge approved the company’s motion for the wind down after the firm was unable to reach an agreement on cost cuts during 11th-hour talks with the Bakery, Confectionery, Tobacco and Grain Millers Union (BCTGM).

Hostess asked for court approval to wind up the business after a BCTGM national strike that the company said had “crippled” the company.

The spokesperson said Hostess has been “surprised” and “very pleased” with the interest in its assets.

“The potential bids are coming from small region bakeries way up to national and even international interest. We have received some interest from overseas and we have received some enquiries about licensing the brands for overseas distribution, so we anticipate a very robust bidding process.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Applications for bids are due by 10 December. “This will be a rapid process”, the spokesperson said.

Flowers Foods has been reported as a potential bidder for the business. The company this week extended a $500m loan facility as news emerged linking it as a possible buyer. 

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact