Hostess Brands – a new company formed by private-equity owners following the auction of assets owned by the US baker of the same name – is preparing to relaunch bakery operations.

The Hostess snack cake business, including the Twinkies, HoHos and Ding Dongs brands, was sold to private-equity investors Metropoulos & Co. and Apollo Global Management last month, as the former Hostess business wound down its operations and sold off its assets as part of a liquidation process.

The new owners said yesterday (23 April) they would re-start production at the Georgia facility this summer. The site will manufacture a “full assortment” of Hostess’s “iconic snack products”.

“Over the past several months, we have invested significantly in Hostess and the Columbus facility we acquired. We are focused on re-introducing the Hostess brands and bringing the Company’s high quality and beloved snack products back to American consumers,” Hostess chairman and CEO Dean Metropoulos.

The company said that the move will create over 300 jobs in the area.