US baker Hostess Brands, which is selling off its assets, will start an auction for brands including Sweetheart and Standish Farms after getting a series of offers.

Hostess said an auction of four brands, also including Eddy’s and Grandma Emilie’s, will start today (15 March) after it received “additional qualified offers”.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

In January, Hostess had named United States Bakery as the stalking horse bidder for the assets. United States Bakery has offered to pay $30m for the brands, four bakeries, 14 depots and other assets.

Hostess, which decided in November to wind down its business after strikes paralysed its operations, is looking for court approval for four already-agreed deals.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now