US pretzel maker J & J Snack Foods is set to buy ConAgra Foods’ frozen handheld business.

The deal, announced yesterday (18 April) for an undisclosed sum, will see J & J take on brands “dough enrobed” products under brands including Patio, Villa Taliano and Top Picks.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The acquisition also includes private-label lines and manufacturing facilities in Holly Ridge, North Carolina and Weston, Oregon.

J & J president and CEO Gerald Shreiber said: “We are excited about this opportunity. This is a fine line of products that will expand our portfolio of brands to existing and new venues.”

The business, which generates sales at an annual rate of US$50m, is not expected to contribute to J & J’s operating income “in the short term”, the company said. 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now