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August 25, 2021

US jerky firm Country Archer Provisions moves into plant-based

Its Plant-Based Jerky is made from king oyster mushrooms and comes in three flavours.

By Andy Coyne

Country Archer Provisions, a US-based meat-snacks firm, has expanded into the free-from category with a new plant-based line.

The company’s Plant-Based Jerky is made from king oyster mushrooms and comes in BBQ, teriyaki and spiced bacon variants.

Country Archer Provisions, based in San Bernardino, California, is best known for its grass-fed beef jerky and meat sticks. It said the new line is a “clean-label snack that both flexitarians and vegetarians will love”.

It said it has identified an opportunity to bring a plant-based jerky option made with recognisable ingredients to market that is not ultra-processed and is free-from artificial ingredients.

Its new plant-based snack is certified gluten-free, MSG-free, soy-free and low in fat.

Eugene Kang, Country Archer’s co-founder and CEO, said: “We take all feedback from consumers, customers and our partners into account, focusing on our pillars and how we can make the world a better place through the food we eat. These principles run through our veins.

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“In every new product launch, we look to bring something better in terms of taste, ingredients, and environmental impact than the current competitive offering. This started with our grass-fed and finished beef snacks, so our newest innovation, Plant-Based Jerky, builds on this even further.”

Plant-Based Jerky was created in partnership with New York-based chef and published author, Will Horowitz.

The product has an RRP of US$7.99, and will be available at Sprouts and on Amazon this month and from Whole Foods Market in October.

Read Just Food’s guide: Eyeing alternatives – meat companies with a stake in meat-free and cell-based meat


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