The JM Smucker Company has acquired the White Lily brand from CH Guenther & Son, parent company of The White Lily Foods Company.

Generating sales of approximately US$33m, White Lily branded products include all-purpose and specialty flours, cornmeal, muffin mixes, grits and frozen biscuits.

“We recognise and appreciate the heritage of the White Lily brand and are excited to welcome it to the Smucker family of brands,” said Richard Smucker, president and co-chief executive officer. “The acquisition of the White Lily brand further builds on the company’s strength in the baking category, as well as our significant presence in the southern region of the United States.”