US confectionery producer Just Born has unveiled a raft of product plans to coincide with this week’s All Candy Expo in Chicago.
 
Among the new products on show will be Mike and Ike Lemonade Blends, a five-flavour range, launched this spring/summer.
 
The company said it also plans to launch a sugar-free version of its Peeps Pumpkins brand in time for Halloween 2008.
 
Just Born is also adding Peeps Marshmallow JOY letters to the Peeps range. The letters are fashioned in white marshmallow and sprinkled with gold glitter, with the product aimed for the holiday season.
 
The company said it was also planning new products to coincide with next year’s Valentine’s Day, including Peeps Chocolate Mousse Flavoured Marshmallow Bears, Chocolate Mousse Flavoured Marshmallow Bunnies, Orange Chicks and Green Bunnies.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact