US cereal giant Kellogg has reformulated its Special K brand in the US to include fibre.
The Special K cereals portfolio, which now contain three grams of fibre per serving, include Special K Red Berries, Special K Fruit & Yogurt and Special K Cinnamon Pecan.
“We’re excited to add positive nutrition to our portfolio of weight-management cereals without sacrificing the taste consumers expect from the Special K brand,” said Jesper Lund Jacobsen, senior brand manager for Special K.
Consumers are being encouraged to place their views on the taste of the reformulated products on the firm’s Special K website.
In June 2009, Kellogg set itself a target, to offer “good to excellent” sources of fibre in nearly 80% of its cereals by this year.