Kellogg has confirmed plans to lay off more staff at its plant in Memphis amid over-capacity at the facility.

Some 37 jobs will go at the site “in the coming weeks”, Kellogg told just-food. The losses are part of plans drawn up earlier this year to axe up to 70 jobs at the site. In June, 33 posts were cut.

“Kellogg continually assesses the efficiency of our operations and manufacturing network,” a spokesperson said. “These eliminations were made in areas where we have more capacity and resources than necessary to operate the plant. We do not have plans to close the Memphis facility.”

The company has stopped making a “variety of bran and rice products” at the facility, which will continue to produce brands including Corn Flakes, Frosted Flakes and Froot Loops.

Last week, Kellogg lowered its forecast for annual sales in part due to lower-than-expected cereal sales in the US.

The company is pinning its hopes on innovation and higher spending on advertising to try to boost sales of cereals in the US, where sales are under pressure from other breakfast options.