US: Kellogg expands Kashi, Eggo frozen lines

Kellogg is expanding its Kashi and Eggo brands in the US with the addition of new frozen products, including Kashi’s first frozen soups.

Kellogg is introducing Kashi Moroccan Minestrone and Savoury Chicken Noodle frozen soups. It is also adding two frozen steamed meals – mushroom and asparagus risotto and three cheese ravioli – to the Kashi brand.

Under the Eggo brand Kellogg is introducing “chocolatey chip muffin” Wafflers, designed to be eated “straight from the toaster”.

“Kellogg Company’s frozen food lineup is anchored by strong brands and attractive, on-trend innovation,” said Michael Allen, president of Kellogg frozen food division. “We have a clear understanding of what our consumers want for their families and are committed to create new foods to meet these needs.”

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