Kellogg has announced the launch of two new bite-sized snacks, Granola Munch’ems and Special K Snack Bites, which are packaged in individual pouches and targeted at busy, on-the-go, health conscious consumers.
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The Granola Munch’ems are being marketed as a healthy snack – they are made with whole grains and several essential vitamins and minerals. Granola Munch’ems are available in two flavours: Honey Oat and Brown Sugar Cinnamon.
“People love the great taste and nutrition traditional granola provides, and want something that is convenient in today’s increasingly on-the-go lifestyles,” said Cheryl Dolven, nutritionist for Kellogg Snacks.
Kellogg is also expanding its Special K line with the addition of Special K Snack Bites invanilla and strawberry varieties.
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By GlobalData
