Kellogg launched its Crunchy Nut cereal in the US today (27 January), aiming to replicate the success it has seen with the brand in the UK.
The range contains two varieties, Golden Honey Nut, and Roasted Nut and Honey. The Golden Honey Nut variety contains cornflakes drizzled with honey and topped with peanuts, while the Roasted Nut and Honey contains corn and oat Os topped with peanuts and honey.
Kellogg said the move is the latest example of the company “leveraging proven ideas from around the Kellogg world”.
“This is an exciting product launch for Kellogg Company and we’re committed to making it a big success,” said Yuvraj Arora, senior director, adult ready-to-eat cereal marketing. “Given the success of the brand in other markets and the consistent feedback from consumers that they simply love the taste of Kellogg’s Crunch Nut cereal, we’re eager to bring this hugely popular brand to US consumers, who we’re confident will have a similar passion for Kellogg’s Crunchy Nut cereal.”
The launch will be backed with a campaign with the tag line ‘It’s morning somewhere’ across TV, online and instore advertising.
ATt the Hollywood and Highland Center in Los Angeles, Kellogg has also created a 66-foot-tall clock that it hopes will enter the Guinness Book of World Records as the largest cuckoo clock. At the start of each hour, the clock will crow and an actor will emerge from inside with a performance to represent a place in the world where it is morning.