US cereal and snack maker Kellogg has launched Frosted Mini-Wheats Little Bites, a smaller variety of its Frosted Mini-Wheats cereal aimed at children.
“The smaller biscuits in Frosted Mini-Wheats Little Bites cereal are convenient for moms to serve to younger children at home or on the go,” said Kellogg spokesperson Kirsten Neely.
The company said that the cereal contains six grams of fibre in each serving.
The Little Bites will be available in two flavours, Chocolate and Honey Nut.
“Moms can appreciate the whole grains and fibre inside the cereal, while the kids will enjoy the taste of the Chocolate and Honey Nut flavours,” Neely added.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData