Kellogg has launched a raft of breakfast products in the US, including new Mini-Wheats, Pop Tart and Special K lines.
The company has developed the first non-shredded cereal for its Mini-Wheats brand and added a “new take” to its Pop-Tart portfolio.
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Kellogg said Mini-Wheat Crunch would “appeal to the 20% of consumers who do not prefer shredded cereal”.
Pop-Tart Oatmeal Delights are “lightly frosted and sprinkled with toasted cinnamon oat crumbles on a baked oat flour crust”.
Other new products developed include a whole grain cereal targeted at children using the Scooby Doo brand. Kellogg has also rolled out a “limited-edition” Special K Chocolatey Strawberry cereal.
“At Kellogg, we have a clear understanding of the evolving lifestyles, taste preferences and nutrition needs of our consumers,” said Doug VanDeVelde, senior vice president of marketing and innovation for Kellogg’s morning foods arm.
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By GlobalDataKellogg reported higher sales but a fall in profits from its US morning foods arm in the period to 29 September. Sales were up 1.6% to US$2.83bn but operating profit slid 2.4% to $479m.
