Kellogg has teamed up with Mars Inc to launch Keebler cookies in the US filled with M&M’S.

The first product launches is the Chips Deluxe Rainbow Chocolate Chip Mini Cookies with Mini M&M’S, which will come in pouch sizes including 12- and 30-count packs ranging from US$1.49 to $10.99.

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Next month, full-sized M&M’S will feature in the Chips Deluxe Triple Chocolate Chip Cookies with M&M’S and Chips Deluxe Rainbow Chocolate Chip Cookies with M&M’S. Both are priced at $3.69.

“Keebler fans expect the tastiest cookies from the Keebler elves. The colorful fun and 100% real chocolate of M&M’S adds yet another magical and great-tasting touch to our Chips Deluxe cookies,” said Brad Goist, vice president and general manager of Kellogg’s snacks arm.

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