Oregon-based snack company Kettle Foods has launched a new pretzel brand Bakes Pretzel Chips.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


The line includes Fully Loaded, Honey Dijon and Original flavoured Bakes Pretzel Chips, reaching retailers in 7-ounce bags by May 2006, and retailing for US$3.29.


Kettle Foods chief flavour architect Carolyn Richards said: “It’s the pretzel for potato chip lovers. We were inspired by the shape of our potato chip to create a new snack that’s not only flavoursome, but healthier and fun to eat.


“These thin crisps are wide and flat like a potato chip, loaded with flavour, and great for dipping, spreading or right out of the bag.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now