Oregon-based snack company Kettle Foods has launched a new pretzel brand Bakes Pretzel Chips.

The line includes Fully Loaded, Honey Dijon and Original flavoured Bakes Pretzel Chips, reaching retailers in 7-ounce bags by May 2006, and retailing for US$3.29.

Kettle Foods chief flavour architect Carolyn Richards said: “It’s the pretzel for potato chip lovers. We were inspired by the shape of our potato chip to create a new snack that’s not only flavoursome, but healthier and fun to eat.

“These thin crisps are wide and flat like a potato chip, loaded with flavour, and great for dipping, spreading or right out of the bag.”