Kettle Foods, manufacturer of the most popular natural potato chip in the US, has announced that from this month it will purchase wind energy credits to offset 100% of its electricity use in the US.

The company said that by purchasing 8,750,000-kilowatt-hours of renewable energy credits (REC) each year, it will prevent more than 12m pounds of carbon dioxide pollution being released into the atmosphere.

The move follows the lead of Whole Foods Market in committing to offsetting the environmental impact of electricity use. This will be achieved in partnership with Renewable Choice Energy, the leading national provider of clean and renewable sources of energy.

“It’s about doing the right thing. It’s what our employees stand for and our customers expect,” said Tim Fallon, Kettle Foods president North America. “Kettle Foods cares as much about minimising our environmental impact as we do the great taste of our all natural products. Wind was a logical next step in our growing commitment to renewable energy.”

Kettle Foods already generates 130,000-kilowatt-hours of solar power annually at its Salem headquarters. The company also recycles used cooking oil into biodiesel.