Knorr Foods, a wholly owned subsidiary of Japanese food company Ajinomoto, has acquired US food group New Season Foods.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


New Season Foods produces sweetcorn powder and other vegetable ingredients for use in the manufacture of instant soups. New Season Foods has been a supplier of strategic ingredients to Ajinomoto since 1985.


New Season said that the acquisition provided the company with exceptional opportunities for long-term growth.


The deal will serve to strengthen one of Ajinomoto’s core businesses by securing a stable supply of ingredients for soup manufactured and sold in Japan, China, Brazil and Southeast Asia. Ajinomoto also plans to develop new ingredients from Pacific Northwest agricultural products for production at New Season Foods, the company said. 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact