Kraft Foods has expanded its snacks portfolio in the US with the launch of a range of products it claims contain the same amount of calcium as an 8oz glass of milk.
The MilkBite Milk & Granola Bars contain milk, Vitamin D and fibre and are available in five variants: Chocolate, Strawberry, Peanut Butter, Oatmeal Raisin and Mixed Berry.
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The range, which can be found in the refrigerated dairy aisle, have been launched as “an alternative to existing bars”, Kraft said. The bars have an RRP of US$3.49.
“With MilkBite, we saw an opportunity to change the status quo and introduce milk into snacking in a whole new way,” Kraft MilkBite senior brand manager Michelle Lorge.
A national television campaign will accompany the launch.
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