David Singer, the president and CEO of US snack maker Lance, is to take on a director’s role at bakery giant Flowers Foods.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


News of the appointment came as Flowers said its chief marketing officer Allen Shiver would become the group’s president.


Singer, a former CFO of Coke bottler Coca-Cola Bottling Co. Consolidated, will join the Flowers board in January.


“His broad business experience with companies that have similar market-delivery systems to ours will enhance the composition of our board,” said George Deese, Flowers chairman, CEO – and current president – today (20 November).


Shiver will replace Deese as president in January. Flowers said Shiver will play more of a role in growing the business strategically.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Deese, who will stay on as chairman and CEO, added: “Allen will join me in leading the team to further enhance the operating strategies that will continue to create shareholder value over the long term.”

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now