David Singer, the president and CEO of US snack maker Lance, is to take on a director’s role at bakery giant Flowers Foods.

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News of the appointment came as Flowers said its chief marketing officer Allen Shiver would become the group’s president.


Singer, a former CFO of Coke bottler Coca-Cola Bottling Co. Consolidated, will join the Flowers board in January.


“His broad business experience with companies that have similar market-delivery systems to ours will enhance the composition of our board,” said George Deese, Flowers chairman, CEO – and current president – today (20 November).


Shiver will replace Deese as president in January. Flowers said Shiver will play more of a role in growing the business strategically.

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Deese, who will stay on as chairman and CEO, added: “Allen will join me in leading the team to further enhance the operating strategies that will continue to create shareholder value over the long term.”

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