US dairy firm Land O’Lakes has claimed a market first with the launch of butter with olive oil.
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The company said today (19 May) that the product would bring “new life” to the butter category and appeal to the “growing popularity” of “natural foods and pure ingredients”.
Land O Lakes Butter with Olive Oil has half the cholesterol and 45% less saturated fat than “traditional butter” and does not contain any trans fat. The product retails at US$2.49.
“Consumers are looking for foods that are not only delicious, but also contribute to their overall health,” said vice president of marketing Peggy Ellingson.
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