Premium Swiss chocolate group Lindt & Sprungli has expanded its line of Excellence chocolates in the US with the introduction of bags of individually wrapped chocolate diamonds.
Excellence chocolate diamonds make “sharing a love of chocolate even easier”, Lindt suggested. They are available in the four most popular Excellence flavours – 70% cocoa, a touch of sea salt, intense orange and dark assortment.
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The 4.9oz bags will be available at various retail outlets throughout the US, as well as Lindt’s own stores and online.
Danielle LaChance, VP of marketing, Lindt USA, commented: “We are excited to introduce Lindt Excellence in this new, shareable format, and continue to display a passion for exceptional quality, elegant flavours, and premium chocolate.”
Through a focus on innovation Lindt has successfully booked double-digit sales gains in the US for the first-half of the year. Click here to view the just-food interview with Lindt CEO Ernst Tanner to find out more about Lindt’s expansion drive in developed markets.
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By GlobalData
