LycoRed, the nutritional ingredients supplier, has named Udi Alroy as vice president global marketing and sales.
 
LycoRed said Alroy (pictured) will be responsible for the company’s worldwide operations. Alroy joined LycoRed-Bio in 2004 and became marketing director of LycoRed in late 2005.
 
“Udi is a respected and talented senior manager and we are proud to have him aboard,” said CEO Morris Zelkha.


“We are especially pleased to welcome Udi to his new position as we are ready to set new goals. Our strategy diverts focus from one brand onto a portfolio of high-value carotenoid brands, natural food colourants and innovative fortification solutions.”

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