LycoRed, the nutritional ingredients supplier, has named Udi Alroy as vice president global marketing and sales.
 
LycoRed said Alroy (pictured) will be responsible for the company’s worldwide operations. Alroy joined LycoRed-Bio in 2004 and became marketing director of LycoRed in late 2005.
 
“Udi is a respected and talented senior manager and we are proud to have him aboard,” said CEO Morris Zelkha.

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“We are especially pleased to welcome Udi to his new position as we are ready to set new goals. Our strategy diverts focus from one brand onto a portfolio of high-value carotenoid brands, natural food colourants and innovative fortification solutions.”

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