Kraft Foods, the maker of Cadbury chocolate and Dairylea cheese, has appointed former Bain & Co. executive Sam Rovit as executive vice president of strategy.

Rovit led the global agribusiness, corporate renewal and its global M&A practices at business consultants Bain & Co.

Between 2005 and 2007, he was CEO of meat processor Swift & Co. and led the “turnaround” of the business, Kraft said, before its sale to Brazil’s JBS.

At Kraft, Rovit will “implement the company’s strategic priorities for growth and cost leadership, as well as accelerating the performance of the current portfolio and channels”, the US food giant said.

“Sam has impressive strategic and operational experience in the consumer packaged goods industry as CEO of Swift and as a senior partner in a blue-chip consulting firm,” said Kraft chairman and CEO Irene Rosenfeld. “His deep understanding of corporate, customer, category and channel strategies will be instrumental in Kraft’s delivery of top-tier financial results.”