US cereal maker Malt-O-Meal is to expand into Canada for the first time with the launch of its Sally’s brand.

Sally’s is the first Malt-O-Meal brand available in Canada, the company said yesterday (29 August). The cereal is available in nine flavours including, Whole Wheat Bundles Raisins & Bran and Marshmallow Moment.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

The cereal contains “no artificial flavours, saturated fat or hydrogenated oils, and no high fructose corn syrup,” and all varieties are also “free of cholesterol and trans fat,” the Minneapolis-based firm said.

“It’s been our company’s long-standing mission to help families eat well and save money. And we are excited to help Canadian families do just that with the launch of Sally’s,” Malt-O-Meal corporate communications manager Linda Fisher said.

Malt-O-Meal has emphasised the environmental credentials of the product and said it has partnered with TerraCycle Canada, an international upcycling company. 

See Also:

The company has packed Sally’s cereal in resealable bags and eliminated the exterior box, which leaves “far less consumer packaging to recycle or dispose of than comparably-sized bag-in-box cereals”, the company said.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Consumers can collect empty Sally’s cereal bags and return them to TerraCycle for upcycling.

“Malt-O-Meal is committed to producing Sally’s cereal in a way that minimizes environmental impact and sustains natural resources for the future,” Fisher added. “Through our partnership with TerraCycle, we’re taking one more step to reduce packaging waste by creating a second life for used Sally’s cereal bags.”

Sally’s cereals are available at Wal-Mart Stores outlets this month, with a suggested retail price of C$3.00 (US$3.06).