Mars Inc has added 15 products to its confectionery range on sale in North America.
The products include the Musketeers Coconut Bar, Dove Chocolate Singles Bars, M&M’S Mint Dark Chocolate Candies, M&M’S Snack Mix, Snickers Chocolate 2 to Go Bars and Milky Way Chocolate Ice Cream Bars.
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In addition, the company said it will relaunch its singles shapes portfolio, including Snickers Eggs, Snickers Peanut Butter Eggs and Milky Way Simply Caramel Bunnies.
“Research shows that consumers want variety in their confections, so Mars is building on the success of our iconic brands by introducing 15 new flavours and size variants,” Mars Chocolate North America vice president of sales Jim Murphy said.
In addition, the company has unveiled five new sizes for its M&M’S Almond Chocolate Candies and Pretzel Chocolate Candies, and the Snickers Peanut Butter Squared Bars will also be sold in packages of four.
The products will retail from US$1.09 to $4.29 and will be rolled out in December and next year.
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By GlobalData
