Mars has extended its M&M’s brand with a new M&M’s chocolate bar in the US.
The company announced yesterday (30 May) that the bar combines a milk chocolate bar with M&M’s chocolate candies. Each bar is stamped with an M&M’s character and features M&M’s Minis.
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“It’s only natural that we infuse the brand’s colorful personality and irresistible milk chocolate center into a classic confection like the chocolate bar,” Mars Chocolate North America chief consumer officer Roy Benin commented.
The product is available at club, convenience, drug, grocery, mass, speciality and value stores, as well as in vending machines nationwide.
