US confectionery giant Mars has launched a ‘Chocolate Relief’ campaign in a bid to bring “sweet smiles” to millions of Americans.
The Mars Real Chocolate Relief Act will offer consumers full-sized samples of Mars chocolate, product discounts and coupons along with ‘Free Chocolate Fridays’.
Throughout September, Mars will give away around seven million full-size packages of its M&M’s, Snickers, Milky Way, Twix, Dove, and 3 Musketeers chocolates in the US.
Mars will also give away a quarter-of-a- million full-size packages of ‘real’ chocolate on Free Chocolate Fridays.
US consumers can claim one of 250,000 full-value coupons each Friday from 8 May by visiting realchocolate.com.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData“Brands like M&M’s, Snickers, Dove Chocolate, Twix, Milky Way and 3 Musketeers are loved by Americans,” said Michele Kessler, vice president, Mars Snackfood US. “That’s why we’ve created the Mars Real Chocolate Relief Act. It’s our way of giving Americans a small treat during challenging times.”