Mars Snackfood has unveiled a raft of new products for the US market at the National Association of Convenience Stores Show in Chicago.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The US snack group has introduced a number of new products at the show, including Combos Jalapeno Cheddar Tortilla; Dove bite size Promises and Large Bars; Skittles Crazy Cores; Snickers Fun Size; and Starburst FaveReds Fruit Chews and Starburst Sour Gummibursts.
The confectioner said that it is also showcasing a number of new consumer promotional events at the show, which runs from 5-7 October.
3 Musketeers will be the official chocolate bar of this year’s Time Square New Year’s Eve celebration. The promotion will include signage, two 15-second commercials on the LED screens, sampling, a “wishing wall” and two TV slots on Dick Clark’s New Years Rockin’ Eve show.
The company is introducing limited-edition M&M’s in a Valentines Day promotion, while the Snickers, M&M’s, 3 Musketeers, Milky Way and Twix brands will be running Super Bowl promotions.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
