Fastfood giant McDonald’s has announced that it has seen global comparable sales increase by 5.7% this January.
The company posted impressive growth in the US, where January same-store sales rose 9.7%, helped by its breakfast menu, extended hours, gift cards and warmer weather.
This sterling rise was counteracted by slower growth increase of 3.3% in the Asia-Pacific, Middle East and Africa region and a 0.5% decline in Europe. In Europe, weak sales in the UK and Germany were offset by a strong performance in France and Russia. Strong sales in Australia and China were tempered by a poor performance in Japan.
“We are delighted with January’s global sales performance, particularly the exceptional sales results posted in the US. January marks our 33rd consecutive month of positive global comparable sales increases, reflecting the ongoing strength of initiatives designed to enhance our customer relevance,” McDonald’s CEO Jim Skinner commented.