US meat alternative firm Gardein has introduced three gluten-free products to its portfolio.
The firm, which has its plant-based protein products sold in over 20,000 North American stores, has added gluten-free beefless ground, veggie burger and black bean burger to its range.
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The ground beef product contains 84% less fat than regular ground beef and is available in stores across the US. Gardein’s black bean burger and the veggie burgers are available from April.
“We are excited to introduce these delicious, gluten-free beefless products,” said Yves Potvin, founder of Gardein. “At Gardein, we take great pride in offering a variety of great tasting, meatless foods. As so many consumers move to a gluten-free lifestyle, it was a natural next step to develop these products and fulfill an important market need. The taste, texture, versatility and health benefits of all three are unparalleled in the marketplace.”
Speaking to just-food.com, a spokesperson for Gardein said consumer demand for gluten-free is what prompted the launch.
“The market has reached $4.2bn in sales, with a projected increase to $6.6bn by 2017. While there is an increase in individuals with gluten allergies, over 30% of adults are cutting back or avoiding gluten for health benefits as opposed to medical necessity.”
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By GlobalDataLast month, rival meat-free company, the UK-based Quorn Foods, told just-food it had opened an office in Chicago in a bid to revitalise its sales in the US, its largest overseas market.
