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August 22, 2019

US meat business Capra backed by local PE firm CoveMark

Texas meat business Capra Foods has received investment from a local private-equity firm, it has been announced.

By Leonie Barrie

Texas meat business Capra Foods has received investment from local private-equity firm CoveMark.

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CoveMark, also based in Texas, said it planned to help Capra scale its operations to meet customer demand.

Financial details have not been disclosed.

Capra is a specialist lamb producer and highlights what it describes as the humane handling of its livestock, which are 100% pasture-raised and domestically produced using a 100% vegetarian, grass-fed and antibiotic-free diet. Its produce is also non-GMO, without any antibiotics or growth hormones.

Craig Jones, Capra CEO, said: “At Capra, we are committed to bringing grass-fed, premium dorper lamb to the market and to the dinner table. More importantly, we are focused on meeting and exceeding the highest standards and, along with our more than 120 ranchers, nurturing the animals as well the land.”

Speaking about its investment, CoveMark CEO Aaron Cook said: “The Capra team’s commitment to animal welfare and ethical protein production, as well as the land, along with their long-standing relationships with key retailers such as Whole Foods are just a few reasons why we wanted to invest.”

CoveMark’s investments focus on sectors and themes that it believes to be the most profitable in the current macro-economic environment. This is its second investment in the agri-food area.

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Free Report
img

Innovation Update Q2 2022: Meat and Meat Alternatives

Meat alternatives continue to push boundaries, as companies explore 3D printed, plant-based, and precision fermentation-based alternatives. As a result, shoppers are more open to experimental formulations that introduce new flavors to meat products, blur traditional food categories, or swap in new ingredient types. It is vital for their development that retailers acknowledge this range of emerging trends during these increasingly uncertain times. Brands must continue to understand how consumer needs and desires change, and offer a range of products that reflect the world around them, therefore developing purchasing and consumption decisions. Exciting non-traditional formulations are hitting the market - following the trajectories and target audiences of these launches will help other brands find their niche. Consult our report on Meat and Meat Alternatives, from the collection of >17,000 reports on GlobalData Explorer, to:  
  • Understand the current market dynamics of the Meat and Meat Alternatives Sector
  • Assess strategies implemented by companies to better penetrate the market
  • Understand the key themes in the market that these companies and their respective products appear to be targeting
  • Marketing / Advertising strategies being used by these players for specific products
  • Other segment-specific analysis (packaging, design, flavors etc.)
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by GlobalData
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