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August 7, 2019

US meat company Strauss Brands acquired by PE firm Insight Equity

Strauss Brands, a US-based ethical meat business, has been sold to a local private-equity firm for an undisclosed sum.

By Leonie Barrie

Strauss Brands, a US-based ethical meat business, has been sold to an affiliate of local private-equity firm Insight Equity for an undisclosed sum.

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It intends to use some of the investment money to build a new facility.

Franklin, Wisconsin-based Strauss, a family business dating back to 1937, is a producer of ethically-raised meats including American grass-fed and organic beef and “humanely raised” veal and lamb.

It supplies a mix of retail and foodservice customers throughout the US. 

The Strauss family has retained a “significant ownership position” as part of the deal. Randy Strauss remains in his role as CEO and president. 

He said: “Due to the growth of our grass-fed and organic beef offerings, in addition to our core veal and lamb business, we have simply outgrown our current production facility.

“The investment by Insight Equity will provide the capital we need to develop a new state of the art processing facility in Franklin, which has been our home for over 50 years.”

Fraser Desmond, senior vice president at Texas-based Insight Equity, said: “Strauss has a unique combination of great tasting meats and authentic values aligned with consumer demand for healthy, sustainably-sourced protein” 

“We are aiming to break ground on the new facility in the fourth quarter of this year.”

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Free Report
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Innovation Update Q2 2022: Meat and Meat Alternatives

Meat alternatives continue to push boundaries, as companies explore 3D printed, plant-based, and precision fermentation-based alternatives. As a result, shoppers are more open to experimental formulations that introduce new flavors to meat products, blur traditional food categories, or swap in new ingredient types. It is vital for their development that retailers acknowledge this range of emerging trends during these increasingly uncertain times. Brands must continue to understand how consumer needs and desires change, and offer a range of products that reflect the world around them, therefore developing purchasing and consumption decisions. Exciting non-traditional formulations are hitting the market - following the trajectories and target audiences of these launches will help other brands find their niche. Consult our report on Meat and Meat Alternatives, from the collection of >17,000 reports on GlobalData Explorer, to:  
  • Understand the current market dynamics of the Meat and Meat Alternatives Sector
  • Assess strategies implemented by companies to better penetrate the market
  • Understand the key themes in the market that these companies and their respective products appear to be targeting
  • Marketing / Advertising strategies being used by these players for specific products
  • Other segment-specific analysis (packaging, design, flavors etc.)
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by GlobalData
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