US: MOM’s bans products aimed at kids

MOM's Organic Market has banned products targeting children through the use of licensed cartoon characters.

MOM’s Organic Market has banned products targeting children through the use of licensed cartoon characters.

The move includes a wide range of products, from frozen soybeans to juice boxes. All products targeting children through the use of characters from books, television or film will be discontinued and replaced with organic alternatives.

“Marketing to children is wrong and should be illegal,” commented Scott Nash, founder and CEO of MOM’s. “Advertising is a shady game. It focuses on creating a shallow emotional attachment instead of pointing out the merits of a product. Unfortunately, it works – and young children are particularly susceptible.”